And the winners at the AQUA awards are…..

October 29, 2012

Battle for best practice was intense at this year’s water cooler industry awards in Istanbul! The standard gets and higher and higher every year, and the jury’s work is made even more difficult. This year, however, despite the fact that the competition was intense, all of the members applauded the winners in a warm and festive atmosphere (See all pictures below!).

Among the winners were: Mey Eden for Best Website; Crystal Mountain for Storm in the Best Product Innovation category; Nebesna Krinica for its promotion of Health & Hydration; Blupura for its Best Environmental Practice and IDS Aqua Service for Best Marketing Campaign.

In the Best Product Innovation Category, Crystal Mountain came out tops with the Storm: a revolutionary new bottom-loading water dispenser, of which the most significant feature is its ergonomic design. The design means that there is no need to lift and invert a full bottle of water onto the top of the cooler, as the upright bottle slips into position at the bottom of the cooler with little effort. The bottle is then hidden from view by a unique, counter-weighted easy-slide front door.

A pump draws water upwards to the elevated dispensing point, while the night light guides the user to the faucet spout. Having faucet dispensing points higher up on the cooler eliminates the need to bend over to pour a drink, while the larger dispensing area easily accommodates coffee pots and personal water bottles.

When it came to Best Promotion of Health & Hydration, Nebesna Krinica was the clear winner, thanks to its overarching efforts to reach all of its population targets: existing clients, adults, employees and children, through: open lessons in school, plant visiting, sponsorship of young scientists’ projects such as the “water quality meter”, special water issue of kids’ cognitive magazine and playgrounds for kids in the district that is most active in recommendations of high quality water. There was no doubt that such a creative and effective project had to be recognized!

Blupura was the winner in Best Environmental Practice. Since 2008, the company – a pioneer in the water cooler industry, has been using natural refrigerant gases (R290+R600), that have zero impact on global warming. In fact, Greenpeace even mentioned Blupura as a good example in both the 2010 and 2012 reports on cooling technologies.

Finally, the first prize for the Best Marketing Campaign went to IDS Aqua Service, thanks to its campaign which brought together publicity in fitness clubs, new franchisees’ promotion in the media and an advertising slot on TV, which you can enjoy in here…

For a complete list of winners take a look below!:


BEST WEBSITE

1. MEY EDEN
2. NESTLE WATERS DIRECT
3. WATER FOR LIFE


BEST PRODUCT INNOVATION

1. CRYSTAL MOUNTAIN
2. OASIS
3. ZERICA


BEST PROMOTION OF HEALTH & HYDRATION

1. NEBESNA KRINICA
2. MEY EDEN
3. BLUPURA


BEST ENVIRONMENTAL PRACTICE

1. BLUPURA
2. SIP TECHNOLOGIES
3. OASIS


BEST MARKETING CAMPAIGN

1. IDS
2. CULLIGAN
3. REVOS

Click here to see Aqua Awards presentation