Vittel launches a new bottle made from plant-based PET
February 16, 2012
Nestlé Waters’ brand Vittel has launched a new innovative bottle made of a new kind of PET plastic that is partly produced from molasses, a renewable plant resource and a by-product of cane sugar processing.
Vittel bottles have been made of PET (polyethylene terephthalate) since 1992 and from the beginning of 2012, all 1L, 50cl and 33cl Vittel bottles are made from 30% plant-based material, molasses, that replaces petroleum.
Molasses is a by-product of cane sugar processing. The company points out that the production of 30% plant-based PET does not require the use of additional arable land, does not lead to any deforestation and does not compete with the growth of food crops intended for the local populations.
The bottle remains identical in terms of quality, chemical purity and product protection and also remains 100% recyclable, so it will undergo the same sorting and recycling process as the current bottle.
The Nestlé Waters Vittel brand has been keeping a close eye on its packaging for a long time, striving to make continuous efforts to reduce its impact on the environment. Over the last ten years, the plastic used for the 1.5L format has been reduced by 18%. Also, the 2010 change to the shape of the Vittel 2L bottle meant a saving of 300 tonnes of PET.
Nestlé Waters is looking further ahead by investing in bio plastics research, to study the overall potential of materials produced from renewable materials and, in the long term, to create a 100% petroleum free bottle.