Eastern Europe water cooler market climbs to record 1.9 million units
July 18, 2014
A new market report from Zenith International says the East European water cooler market climbed to a record 1.9 million units installed at the end of 2013, up 9.9% on 2008.
The report advises that the market is dominated by bottled water coolers, with a 64% share. Pump and other dispensers have a 32% share. Point-of-use mains water coolers are beginning to make their presence felt, with nearly 60,000 units fitted to reach a 3% share.
Ukraine and Russia were among the best performing markets, increasing their overall installed base by close to double-digit rates, with Serbia also seeing solid growth.
"Even though Serbia has the highest unemployment rate in the region, a reduction in prices and strong promotional activity by the leading companies contributed to continuing progress," said Zenith consultant Iva Hatzold. "This again demonstrates that, even in unfavourable economic times, the right service and marketing strategies can boost markets further."
Russia remains the largest cooler market, with a 40% share in 2013, followed by Poland and Ukraine. The same three countries also ranked highest for bottled coolers and dispensers. Poland and Romania lead the POU mains water segment, holding a combined 70% share.
Zenith International forecasts that the total market will reach over 2.4 million units by the end of 2018. Compared with West Europe, the POU segment is expected to remain less developed.
Source: Zenith International