6th Consecutive Year of Overall Growth in the European Watercooler Industry

November 20, 2017

At the 2017 WE Conference, held in Krakow on Wednesday 25th October, Karen Wells from Zenith Global addressed the 200 strong audience. 
The total number of cooler units grew in 2016 by 2.7% compared with the previous year, the 6th consecutive year of overall growth. There is now a total of more than 5 million units installed in the European region, with increases for both bottled coolers and point of use. The bottled water cooler unit installed base increased by 1.2% to just over 2.9 million units, with growth seen in markets including UK, Spain, Italy and Germany, as well as in Russia, Romania and Ukraine. Bulk water volume has continued to increase year on year since 2012, and exceeded 3.5 billion litres in 2016. POU, although still relatively underdeveloped in East Europe, compared to many West European markets, has continued its growth, and by the end of 2016, the number of installed units across the total region, stood at more than 1.4 million, an increase of 5.3% on the previous year.
Expansion and diversification has occurred, not only with expansion to new customers, but also through offering complementary products, as some companies strive to become single source providers to businesses. A number of acquisitions took place in 2016 and into 2017, and Zenith expects this type of activity to continue in the future. Companies are focusing on providing cost-effective and quality solutions. There has also been innovation across all areas of the industry, from machines and bottles, to customer interaction and communication.
The overall outlook is positive, with cooler units forecast to exceed 6 million by 2022, and there remains opportunity for growth, whether through particular markets, segments, distribution channels and new customers.
Full data and insight on the latest individual country performance can be found in Zenith’s European water cooler reports. For further information on these reports, or any of Zenith’s other services, please contact Karen Wells at kwells@zenithglobal.com. She will also be pleased to send through a copy of her presentation slides from the event, if requested.